Legal
Last updated: 8 November 2026
This notice explains how Shields Advisory Ltd collects and uses personal information when you visit this website or get in touch. We’ve kept it as short and clear as we can.
Shields Advisory Ltd (“Shields Advisory”, “we”, “us”) is responsible for your personal information as the data controller. We are registered in England and Wales, company number 17453511, and our registered office is Granary Cottage, The Triangle, Upper Basildon, Reading, England, RG8 8LX.
If you have any questions about this notice or your information, email hello@shields-advisory.com.
This notice covers people who visit this website and people who contact us, including through the contact form, by email or through LinkedIn. If you become a client, we’ll explain how we use information about that work in our engagement terms.
When you contact us, we collect what you choose to give us:
Please don’t include sensitive personal information, such as details about your health, in your message unless it’s needed.
When you visit the website, our hosting provider, Netlify, automatically records basic technical information, such as your IP address, browser type and the pages you visit. This is used to keep the website running securely.
We use your information to:
The law allows us to do this because it is in our legitimate interests to respond to people who contact us, keep sensible business records and run a secure website, and these interests do not override your rights. Where you ask about working with us, we also use your information to take steps at your request before entering into a contract.
We won’t add you to a mailing list or send you marketing unless you’ve asked us to. We never sell your information.
We only share your information with service providers who help us run the business and act on our instructions:
We may also share information with professional advisers, such as our accountant or lawyers, or where the law requires it.
Some of our service providers may store information outside the UK. Where they do, we make sure it is protected, either because the country is covered by UK adequacy regulations or because appropriate safeguards are in place, such as the UK International Data Transfer Agreement. Netlify is based in the United States. You can ask us for details.
Contact form messages are emailed to us and automatically deleted from Netlify within a day. If your enquiry doesn’t lead to us working together, we keep our correspondence for up to two years after our last contact and then delete it. If you become a client, we keep information for as long as our engagement terms and legal requirements say. Netlify keeps website technical logs for a limited period to run the website securely.
Cookies are small files a website stores on your device. This website only uses cookies that are strictly necessary for it to work, which don’t need your consent. We don’t use analytics, advertising or tracking cookies.
If we add any other cookies in future, we’ll ask for your consent first and update this notice.
You have the right to:
Your right to object. Because we rely on legitimate interests, you have the right to object to us using your information. If you do, we’ll stop unless we have a compelling reason to continue.
To use any of these rights, email hello@shields-advisory.com. There’s no charge, and we’ll reply within one month.
No. There’s no legal or contractual requirement to contact us. But we need your name, email address and message to be able to reply.
We don’t make decisions about you based solely on automated processing.
If you’re unhappy with how we’ve used your information, please tell us first and we’ll try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk or on 0303 123 1113.
We’ll update this notice if how we use personal information changes. The date at the top shows when it was last updated.